Management Knowledge Transfer Partnership with SAS Water Limited

About this project

Implementing novel operation and marketing strategies, funded by Innovate UK, 2025-2027, For further details contact Joe Hazzam, joe.hazzam@staffs.ac.uk or Craig Hodlcroft, craig.holdcroft@staffs.ac.uk

Associated researchers

Dr Joe Hazzam

Interim Course Director

Joe is an Associate Professor of Digital Marketing, and the co-director of the Centre for Business, Innovation and the Regions. Joe has 17 years of experience in strategic and digital marketing in various industries globally.

Joe's profile

Craig Holdcroft

Lecturer In Business

Craig is a lecturer in Business Management and Digital Marketing and has industry experience in both sales management and digital marketing. He has been lecturing and sharing knowledge of industry working and digital practices across all levels.

Craig's profile

Paul Dobson

Senior Lecturer

Senior Lecturer at Staffordshire Business School for over 17 years, specialising in digital and strategic marketing. This includes local, national and international Search Engine Optimisation (SEO), and Conversion Rate Optimisation (CRO).

Paul's profile
for Career Prospects

Whatuni Student Choice Awards 2025

for Social Inclusion

The Times and Sunday Times Good University Guide 2026

for First Generation Students

The Mail University Guide 2026

in the UK for Games Education

Rookies Games Design and Development 2023, 2025

TIGA Best Games Institution 2024, 2025

of Research is “Internationally Excellent” or “World Leading”

Research Excellence Framework 2021

of Research Impact is ‘Outstanding’ or ‘Very Considerable’

Research Excellence Framework 2021