VCCP Presents - Visual AI in Creative Marketing Masterclass

Overview

The Visual AI in Creative Marketing masterclass supports you in using AI image and video generation to create high-impact visual content without a large budget. It includes learning how AI can be applied to the marketing funnel, crafting a prompt engineering strategy, building a streamlined creative workflow, and the ethical, legal, and copyright considerations of using AI-generated visuals.

The masterclass can help to elevate your career or grow your small business with a skill set that is in high demand. Participants will gain a greater understanding of the practical application of visual AI tools and workflows in creative marketing.

This Masterclass is being delivered by faith, a VCCP Company. faith is VCCP’s specialist AI company, dedicated to using cutting-edge AI to unlock new creative possibilities. Blending technical expertise with VCCP’s creative heritage, faith helps brands scale AI solutions that enhance storytelling, streamline production and push the boundaries of marketing. Their work includes bringing O2’s much-loved brand character Bubl to life through AI, and creating DAIsy, the world’s first AI-powered granny, showing how technology can deliver truly human, relatable brand experiences.

Course Overview

This masterclass will cover:

• What is Visual AI?
• What’s really possible beyond the hype
• AI in the marketing funnel
• Generating images
• Generating video
• Generating audio
• Advanced workflows
• The creative loop
• AI and the law

Skills gained:

• Integrating AI tools into the visual marketing creative workflow
• Developing visual content frameworks and strategies
• Prompt engineering for generating high-quality images and video
• Evaluating and refining AI-generated creative assets

Knowledge gained:

• A foundational understanding of how generative AI works for visual content
• The importance of brand consistency and human oversight in an AI workflow
• The ethical, legal, and copyright considerations of using AI for marketing

Benefits

The learner will leave the session with:

• A practical understanding of how to use AI to generate visual content (images and videos)
• The confidence and knowledge to create marketing visuals without a large budget or extensive creative team
• A creative workflow that allows for ideation and production of campaign assets
• A competitive edge by learning how to implement cutting-edge technology for business growth
• An updated skill set for future-proofing their career in a rapidly evolving industry